GARYSON CHAU

Experienced Digital Product Manager with a background in product management, Agile methodology, customer experience, and UI/UX design. Successfully delivered multiple digital products across various industries, including mobile applications, websites, SaaS, content management systems, social gaming, telecommunication, hospitality, loyalty programs, and customer relationship management.

• Lead end-to-end management of digital customer journeys across multiple touchpoints, including mobile apps, websites, and WeChat mini programs

• Developed and continuously iterated the digital strategy, vision and roadmap to drive business growth and P&L goals

• Acted as the product owner of multiple websites with content management systems, leading an Agile team of vendors to accomplish development tasks

• Collaborated with business units, UI/UX designers, and development teams to translate requirements into use cases and customer journeys

• Defined customer journey of digital products that increased customer satisfaction and customer retention

• Worked in an Agile scrum environment using JIRA and Confluence to ensure team alignment and prioritization

• Analyzed customer insights and leveraged user experience research to drive continuous solution improvement using Heap analytics, Google analytics, heatmap etc to iteratively drive continuous solution improvement

Achievements:

• Successfully launched 8 properties websites with a CMS, improving content update efficiency

• Developed and launched a company loyalty mobile app from scratch, achieving 100,000 downloads within two years

• Led a team of 4 to manage product development, budgeting, business development, and stakeholder engagement

• Defined and prioritized product design, strategy, execution, scheduling, and quality assurance

• Drafted wireframes for app and website designs to ensure a high-quality user experience throughout the product lifecycle

• Conducted usability testing and UAT to ensure product quality and satisfaction

• Collaborated with partners such as DoCoMo, KDDI, KT, Ctrip, Alipay, and WeChat to drive collaboration and promotions

Achievements:

• Launched a mobile app that allowed users to purchase mobile data plans and track usage during travel

• Built a mobile app prototype and product strategy as a leader of a UI/UX design team

• Managed daily game operations and provided game advisories on game’s design, first time UX, UI design, logic flow and event management in both social and mobile platforms

• Worked with internal and external game studios around the world to produce high-quality games

• Helped the localization process of games not limited to translation, payment method localization and graphical localization

• Analyzed performance metrics and managed outsourced developers to ensure schedule delivery

• Managed and monitored outsourced developers to produce in-house game development and ensure the schedule of delivery

• Published, integrated and optimized social games on different social platforms like Yahoo!Mobage, Mixi in Japan

Achievements:

• Released the Facebook game "Puzzle Pets Adventures," which was awarded the 2012 Best Browser Game at the Philippine Game Development Festival

• Revamped and built company website to attract more strategic partners

• Managed the development of various online applications, including rebate and freebie websites

• Coordinated with affiliate networks to manage CPC, CPA, CPM, and Co-Reg offers

• Produced Facebook game development and functional specifications

Achievements:

• Built and launched the company's first social game on Facebook